On March 13, Hi-Road India (Shineroad) held a baking feast at Hotel The Suryaa New Delhi, India.

Ingenious craftsmanship: Hi-Road products well received in India

Mr. Han Jun, General Manager of Shineroad, together with Deputy General Manager of Shineroad, lighted the fire in hope of auspiciousness, peace and prosperity.

Mr. Han Jun, General Manager of Shineroad, delivered a speech and expressed his gratitude to the guests present.

AJAY, Deputy General Manager of Shineroad, introduced the company's impressive sales performance in the previous year.

Established in 2009, Shineroad has insisted on product innovation and strict quality control over a decade, providing customers with more diverse products, more professional technical support and more effective solutions. It is now a leading producer of non-dairy cream in India.

In terms of taste and stability, the company's NDWT, cake glaze, truffle, cooking cream, and other products far outperform their competitors, earning it widespread popularity in the local market. The portfolios have all been certified by the Indian government and competent departments, such as TUV, ISO, HACCP, and HALAL, among others.

Dedication to service: Shineroad leading the baking market

CHITRANJAN, Marketing Director of Shineroad, delivered a speech, sharing his insights into the Indian bakery market – where consumers prefer healthier and diverse products.

Presentation by VIDHU, Technical Director of Shineroad: the company has been working on technological innovation and product R&D, and providing customers with differentiated Services.

Consumer habits have changed in response to the rapid development of the Indian bakery market. Aside from taste, they are becoming more concerned with health, hoping to enjoy a wider range of products. And it is their needs that are driving local market reform and innovation.

Shineroad has a professional technical service team. Team members frequently visit the Shanghai headquarters for communication and study, and the headquarters also sends capable technicians to India on a regular basis for training and support, ensuring that Shineroad maintains its leadership in the local market with up-to-date offerings and applications.

Intelligent manufacturing & upgrade: GLACIOUS Cream unveiled

The GLACIOUS Cream, an innovative and upgraded product of Shineroad, was unveiled on the occasion. Featuring a smooth texture and a rich milk flavor, the new product is easy to use, healthy and safe, and was specially designed for the Indian market.

Shineroad has seen a decade of rapid development and is now powered by cutting-edge technical support of its Chinese headquarters, as well as more intelligent automated production lines. Dedicated to R&D, it is prepared to meet the needs of the local baking market with consistent product quality.

Win-win cooperation: Club99 concept introduced

Mr. Han Jun, General Manager of Shineroad, invited the professional media Bakery Biz and dealership representatives to discuss “how to help customers thrive.”

Mr. Han proposed a partnership concept named Club99, in which Shineroad selects the top 99 customers based on performance evaluation as Club99 members and offers a package of value-added products, formula design, training, development, and tailor-made product solutions to help them grow.

Mr. Han is pleased that the company could help Indian customers and work with them to contribute to the baking industry.

Shineroad presented medals to outstanding distributors as a way of expressing gratitude for their contributions and support in expanding the market over the years.

Product showcase

Shineroad exhibited its healthier, trendier and more artistic applications and products.

Shineroad’s offerings were well received among the guests present.

Highlights

Group photo of Shineroad staff and technicians

Shineroad’s Certificates and Honors

Shineroad has received a number of honors and certificates from the local government and competent departments.

In 2016, Shineroad and ATUL Bakery, a famous local bakery, made a giant cake to celebrate the 66th birthday of Indian Prime Minister Narendra Modi.

As a leading manufacturer in the Indian bakery industry, Shineroad frequently participates in the International Food & Hospitality Fair (the AAHAR) in New Delhi, India, and has been awarded by the organizer for several times.