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Shanghai Hi-Road Food Technology Co. Ltd
Shanghai Hi-Road Food Technology Co. Ltd, founded in 2003, is specialized in R&D, production and sales of bakery ingredients. Hi-Road selects the world top-quality ingredients, has independent R&D capability, uses advanced production technology and strict quality control, to offer numerous customers 5 series of top quality ingredients, including its non-dairy topping, dairy blend topping, fruit jam, chocolate, food flavors and baking cream series. At the same time, Hi-Road filled the gap in the Non-Dairy Topping domestic Industry. Hi-Road Food Technology exert itself to build a world-class, top-quality food ingredients brand. Provide customers with safe, in vogue and tasty food. We want to become the most excellent partner in the Global Food Industry.
Hi-Road: Created in China, brought to the world.
Persistence is the key to success. After almost 20 years of development, so far, Hi-Road owns: Shanghai E-Partner Management Consulting Co., Ltd.; Shanghai Hi-Morse Food Additives Co., Ltd.; and the Indian Branch: Shineroad Foods (India) Private Limited. At the same time, Hi-Road’s wide product range has expanded in the domestic market rapidly. In Shanghai, China, and New Delhi, India, Hi-Road possesses two production centers, and sales have expanded to Thailand, Vietnam, Malaysia, Indonesia, and other South East Asian Countries. “The sea accepts all rivers, passion will move the world”, Hi-Road wants to realize: “Created in China, brought to the world”.
CORE VALUES

Corporate Vision

Provide safe, in vogue and tasty food to customers. Become the most excellent partner in the global food industry.

Business Principles

Create value for the customers. Consider career development for the employees. Take social responsibility.

Corporate Spirits

Innovation, Harmony, Modesty, Practicality

Core Value

Keep Promises; Comply with laws and emphasize on performance.

Honor & Qualification
HACCP

HACCP

QUALITY MANAGEMENT SYSTEM

QUALITY MANAGEMENT SYSTEM

MUI

MUI

HALAL

HALAL

National High-Tech Enterprise

National High-Tech Enterprise

ACFTU Pioneer Workers

ACFTU Pioneer Workers

State Scientific and Technological Progress Award

State Scientific and Technological Progress Award

Brand Leadership Demonstration Enterprise of Shanghai

Brand Leadership Demonstration Enterprise of Shanghai

Subsidiaries

History
1945

With inspiration came from the Chinese soybean milk, in 1945, the low-calorie and low-fat non-dairy topping was created in the US.

1992

In 1992, the non-dairy topping entered the Chinese market.

2001

In 2001, San.Love, a brand of non-dairy topping, was successfully launched,which was wholly developed by a Chinese company.

2003

In 2003, Merrylady dairy-blended topping is marking a big success in the early market in China

2005

In 2005, Hi-road introduced the Hi-Natural wheat flavor non-dairy topping, an innovative product that can withstand a temperature of up to 35℃.

2005

Kryisall fruit jam was released.

2007

The chocolate workshop was put into operation.

2008

Since 2008, Hi-road has used fully hydrogenated oil (FHO) in all non-dairy topping products.

2010

In 2010, Hi-Road launched another innovative Product-U-Jadeo Acid-resistant Non-Dairy topping.

2014

Hi-Road established Shanghai E-Partner Management Consulting Co., Ltd. in 2014. E-Partner Consulting aims to integrate outstanding talents in the industry, provide customers with high value-added serv

2016

In 2016, Hi-Road introduced non-hydrogenated topping and chocolate products based on independent R&D, opening a new chapter in the baking industry. In regard of oil/fat processing, Hi-Road uses physi

Operation of Industry 3.0 Cream Production Line

In 2016, Hi-Road activated the Industry 3.0 full-automatic cream production line, representing a huge investment of the company and its ambition to optimize product quality.

FeiQingHua Series Topping

In 2018, the Non-Hydrogenated FeiQingHua series was launched.

Empowering a healthy China strategy

In2020,Hi-Road has promoted an array of new products including catering cream and jam, baking cream, froze custard and frozen cakes, meeting all the needs of baking and catering customers.

Hi-road Vision

Provide Customers with safe, stylish and tasty food. Be an excellent partner delivering best-in-class products and services to the global bakery market!

Hi-Road Listed

On December 2, 2020, Hi-Road made its IPO and was listed on the Growth Enterprise Market!

6G Flying Protein Grand Launch

In 2021, Hi-Road ushered in the first year of the future-oriented 6G cream era, making its contributions to the Healthy China blueprint.

Hi-Road Honored State Scientific and Technological Progress Award

In November 2021, Hi-Road won the second prize of the State Scientific and Technological Progress Award from the CPC Central Committee and the State Council.

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