Provide safe, in vogue and tasty food to customers. Become the most excellent partner in the global food industry.
Create value for the customers. Consider career development for the employees. Take social responsibility.
Innovation, Harmony, Modesty, Practicality
Keep Promises; Comply with laws and emphasize on performance.
QUALITY MANAGEMENT SYSTEM
National High-Tech Enterprise
ACFTU Pioneer Workers
State Scientific and Technological Progress Award
Brand Leadership Demonstration Enterprise of Shanghai
With inspiration came from the Chinese soybean milk, in 1945, the low-calorie and low-fat non-dairy topping was created in the US.
In 1992, the non-dairy topping entered the Chinese market.
In 2001, San.Love, a brand of non-dairy topping, was successfully launched,which was wholly developed by a Chinese company.
In 2003, Merrylady dairy-blended topping is marking a big success in the early market in China
In 2005, Hi-road introduced the Hi-Natural wheat flavor non-dairy topping, an innovative product that can withstand a temperature of up to 35℃.
Kryisall fruit jam was released.
The chocolate workshop was put into operation.
Since 2008, Hi-road has used fully hydrogenated oil (FHO) in all non-dairy topping products.
In 2010, Hi-Road launched another innovative Product-U-Jadeo Acid-resistant Non-Dairy topping.
Hi-Road established Shanghai E-Partner Management Consulting Co., Ltd. in 2014. E-Partner Consulting aims to integrate outstanding talents in the industry, provide customers with high value-added serv
In 2016, Hi-Road introduced non-hydrogenated topping and chocolate products based on independent R&D, opening a new chapter in the baking industry. In regard of oil/fat processing, Hi-Road uses physi
In 2016, Hi-Road activated the Industry 3.0 full-automatic cream production line, representing a huge investment of the company and its ambition to optimize product quality.
In 2018, the Non-Hydrogenated FeiQingHua series was launched.
In2020,Hi-Road has promoted an array of new products including catering cream and jam, baking cream, froze custard and frozen cakes, meeting all the needs of baking and catering customers.
Provide Customers with safe, stylish and tasty food. Be an excellent partner delivering best-in-class products and services to the global bakery market!
On December 2, 2020, Hi-Road made its IPO and was listed on the Growth Enterprise Market!
In 2021, Hi-Road ushered in the first year of the future-oriented 6G cream era, making its contributions to the Healthy China blueprint.
In November 2021, Hi-Road won the second prize of the State Scientific and Technological Progress Award from the CPC Central Committee and the State Council.